Adobe Renewal Framework
Partnering together to drive quantifiable value & business impact
Speed to Insights
Drive Qualified Traffic; Increase Conversions; Upsell/Cross-Sell; Higher Marketing and IT Efficiency
Scale Testing & Experimentation
Increase Conversions; Higher Marketing Efficiency
Win AI Search
Drive LLM Traffic (mitigate churn in organic search traffic), Higher IT Efficiency
Share data points for key use cases · Review our initial draft to convert this to a jointly owned output
Current Investments
| Included Products | Annual Cost | Total Contract Value (3-Yr) |
|---|---|---|
| Analytics Ultimate
SiteCatalyst: Data Feed
Customer Journey Analytics*
Extended Data Capacity for CJA
|
$7,024,498.32 | $21,073,494.96 |
| RT Ultimate: B2C Edition + Audience Manager | $1,922,500.00 | $1,922,500.00 |
| Adobe Target Premium — Home Depot | $1,994,850.00 | $5,984,550.00 |
| Ultimate Success | $600,000.00 | $1,800,000.00 |
*Graph Based Stitching and Additional Derived Fields for CJA were added to the agreement as separate contracts, each priced at $0.00.
Adobe investments in Home Depot over the past 3-years
No-charge deliverables, withheld invoices, and platform investment
How current investments are leveraged today
- RTB2C leveraged by Target audiences
- Audiences activated across inbound channels
- Unified profile foundation feeding downstream activation to Target
- Renewing foundation for audience-driven Personalization onsite
- 23.6B Web SDK requests (trailing 12 mo)
- 1.9B Mobile SDK requests
- 1,274 active activities (933 A/B, 333 XT)
- 332 AEP segments — AI features barely used
- Audience Manager as a separate, dedicated pillar
- Driving RT sponsored listings on the Home Depot home page
- (OAM) Retail media revenue engine already generating value
- 2–3K active users today; 4K have access
- Foundation for customer intelligence, attribution & enterprise decision-making
- Running +76% over row-of-data commit
- 52 Success Accelerators delivered
- 500% increase in segments to Adobe Target
- 197% page-load-time improvement via Web SDK
These renewing investments are already active and delivering value in production today across Home Depot's audience activation, experimentation, retail media, customer intelligence, and success enablement environments — forming the foundation for each FY26 expansion opportunity.
New Investments
CJA
Value drivers include improved customer visibility, enterprise-scale analytics, omnichannel journey insights, higher-quality data, AI-powered productivity, and Ultimate capabilities such as Real-Time Reporting and extended lookback windows. The Graph-Based Stitching pilot unlocked 25% more identifiable traffic and $5.67B in ecommerce visibility — delivered at no charge under the current agreement, at an estimated $1.1M value.
CX Enterprise Coworker
Adobe's AI-powered teammate that works across Adobe solutions to automate workflows, accelerate decision-making, and improve productivity across experimentation and measurement. Trial Proof Point: Coworker investigated an alleged April traffic decline and determined traffic actually increased 8.1% month-over-month, isolating three localized patterns and ranking four likely causes by confidence level (AI Pod co-development).
Data Distiller
Advanced Data Manipulation transforms raw customer data into trusted enterprise KPIs — improving measurement, efficiency, and revenue decision-making. Example: automatically identifies store purchases influenced by prior digital engagement, creating a consistent KPI used across Ecommerce, Marketing, Store Operations, and Orange Apron Media.
Integrated Services
Faster time-to-value by pairing Ultimate Success with hands-on, flexible activations that turn high-impact use cases into measurable outcomes through expert guidance and execution. Reduces delivery friction by working seamlessly alongside partners with coordinated planning and accountability, keeping architecture aligned to a "north-star" vision and improving adoption at scale.
LLMO Brand Visibility
An end-to-end system that makes brand visibility measurable and actionable. It senses how the brand shows up across ChatGPT, Perplexity, Gemini and other AI assistants, prioritizes the prompts that matter most, and ties optimization to business results — closing the loop from Insight to Action to Measurement.
Current Foundation, Incremental FY26 Investment
The proposed FY26 investments are designed to support Home Depot's continued growth by expanding customer visibility, scaling enterprise analytics, enabling AI-powered productivity, and supporting increasingly complex omnichannel customer journeys.
Path Forward to Define Scope
The investment ranges shown are directional estimates. Final recommendations will be refined through collaborative planning sessions focused on future growth, AI adoption, operational priorities, and enterprise analytics needs.
Supporting Future Growth & Analytics Demand
To align the right investment level, we'll review:
- Future reporting and analytics demand across the enterprise
- Customer identification and journey visibility requirements
- Growth projections across digital, omnichannel, and Pro initiatives
- Long-term analytics capacity needed to support business priorities
Prioritizing AI-Powered Productivity
We'll work together to identify:
- Highest-value AI use cases across teams
- Opportunities to accelerate decision-making and insights
- Functions most likely to benefit from AI-assisted workflows
- Expected adoption and organizational impact
Expanding Enterprise Data Access & Intelligence
We'll evaluate:
- Priority business questions requiring enriched datasets
- Opportunities to standardize KPIs across teams
- Advanced measurement and analytics requirements
- Data accessibility needs across the organization
Accelerating Adoption & Business Outcomes
We'll define:
- Priority initiatives requiring Adobe partnership
- Enablement and adoption objectives
- Governance and operating model requirements
- Ongoing optimization and value realization goals
The proposed FY26 investment reflects a directional view of the capabilities required to support Home Depot's future growth, analytics strategy, and AI initiatives. Final recommendations will be developed collaboratively as we align on priorities, expected adoption, and long-term business objectives.
Mutual Plan
Aligning on this timeline and mutual plan keeps Adobe & Home Depot on track for a finalized, funded partnership by the end of October.